I was recently asked: "Is an email newsletter part of a nurture program?" Usually we think of newsletters as useful devices to keep customers informed and engaged. And that is, in part, a goal of a ...

Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers ...

Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires ...