What is creative is effective — Dheeraj Sinha, Group CEO (India & South Asia), FCB
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What is creative is effective — Dheeraj Sinha, Group CEO (India & South Asia), FCB
In this episode of Media Dialogues with Storyboard18, host Delshad Irani sits down with Dheeraj Sinha, Group CEO (India & South Asia) at FCB and President of the Advertising Club of India. Dheeraj breaks down a truth the industry often forgets: 👉 “What is creative is effective.” He explains why brands can no longer rely on media muscle ...
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